Feline Natural Grain-Free Cat Food (Wet) Review And Nutritional Analysis

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  • Meat is the first ingredient – 1 Star
  • Uses some unnamed meats – 1 Star
  • Above average protein content – 0.5 Star
  • Less than 4 controversial ingredients – 1 Star
  • Catological Discretionary Rating – 1 Star

Feline Natural Grain-Free New Zealand Chicken & Venison is one of our top 5 choices for best wet cat foods overall.

Here’s a few important points:

  • Packed with meat
  • Uses organ meat for a more natural, vitamin-rich meal
  • Almost no carbohydrates
  • Uses proteinate forms of minerals for better digestibility
  • Very good macronutrient profile

The Feline Natural Grain-Free New Zealand product line includes 4 wet recipes/flavors.

Each recipe below includes its related AAFCO nutrient profile when available on the product’s official webpage or packaging: Growth (G), Maintenance (M), All Life Stages (A), Supplemental (S) or Unspecified (U).

The star rating is a rough average of all of the flavors in a single line of food. If an individual recipe scored lower or higher, we will mark that below, next to the flavor.

feline natural grain free

Feline Natural Grain-Free New Zealand Chicken & Venison was selected to represent the other products in the line for this review.

Feline Natural Grain-Free New Zealand Chicken & Venison

Wet Cat Food

Estimated Nutrient Content
Guaranteed Analysis9%5%NA
Dry Matter Basis51%29%7%
Calorie Weighted Basis40%54%6%

Estimated Dry Matter Nutrient Content







Fiber (guaranteed analysis)




Is real, named meat the first ingredient?



Chicken, Chicken Heart, Venison Kidney, Venison Liver, Venison Blood, Flaxseed Flakes, New Zealand Green Mussel, Dried Kelp, Taurine, Vitamin E Supplement, Magnesium Oxide, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Thiamine Mononitrate, Vitamin D3 Supplement, Folic Acid, Water added for processing.

Ingredients in red are controversial or of questionable quality.

Ingredient Breakdown

The first ingredient in this cat food is chicken. Good.

While quality of the individual ingredient can vary, chicken is a good protein source for cats.

It’s also important to note that chicken contains about 70% water, so when it is processed and cooked for use in cat food, it will become a smaller part of the total recipe.

The second ingredient is chicken heart. Good.

You may not love the sound of it, but your cat sure does.

Organ meat has vital nutrients your kitty needs.

It is pure muscle, which means it’s full of protein. It also has minerals and important vitamins that white meat does not have.

This is usually a sign of a high quality food.

The third ingredient is venison kidney. Good.

Venison is a very lean cut of meat that cats can do very well on, as long as they have organ meat to go along with it.

Kidney is a great source of protein, vitamins, and minerals. 

This is usually a sign of a high quality food.

The fourth ingredient is venison liver. Good.

Liver is another quality organ meat that delivers a high amount of protein, vitamins, and minerals.

This is usually a sign of a high quality food.

The fifth ingredient is venison blood. Good.

Blood can help to thicken a recipe, and is a normal part of a biologically appropriate diet for your carnivorous cat.

It may not sound appetizing to you, but it is a healthy, important part of a kitty’s meal in the wild.

The sixth ingredient is flaxseed flakes. Good.

Flaxseed provides a quality omega-3 fatty acid source, and nutritive fiber to the recipe. 

It can only be digested when the outer shell is removed or destroyed, so flaked ensures that it is digestible and bioavailable.

The seventh ingredient is New Zealand green mussel. Good.

These mussels come from the New Zealand coast, and are added to a number of high quality New Zealand-made recipes.

They contain properties that help reduce inflammation, and support the repair of cartilage. Therefore, they are beneficial to your kitty’s joint health.

The eighth ingredient is dried kelp. Good. 

Kelp is added as an industry standard source of iodine.

Iodine is an essential nutrient for cats, containing two hormones which are responsible for regulation of the thyroid gland.

This recipe includes a number of other ingredients, but once you get down this far, none of them will be in large enough quantities to make a real difference, except for the added vitamins and minerals. 

However, there are still a few things you should know about. 

This recipe uses the proteinate form of minerals, which means that they should be easier to digest for your cat, and be more readily available for her body to use to maintain her health. This is usually a sign of a quality food.

To read a more in depth article about any of the ingredients listed here, check out our Cat Food Ingredient Wiki (currently under development).

The Catological Verdict on Feline Natural Grain-Free Wet Cat Food

From top to bottom, this is an above average wet product.

From the abundance of meats, including organs, to the lack of carbohydrates, to the addition of important minerals and vitamins, this just ticks all of the boxes.

This is a perfect example of the type of food you should be feeding your cat.

Since meat shows up frequently, and right at the top of the ingredient list, we can assume that this is a meat-based cat food, with enough meat to make it biologically appropriate for a cat’s dietary needs.

To review, on a dry matter basis, this food is 51% protein, 29% fat, and 7% carbs.

As a group, the brand has an average protein content of 46%, and average fat content of 32%, and an average carb content of 11%.

Compared to the other 2000+ foods in our database, this food has:

  • Average protein.
  • Above average fat.
  • Below average carbs.

Because it is full of quality meat products and biologically appropriate, our rating for this brand is 4.5 stars.

Highly recommended.

Feline Natural Cat Food Recall History

We do not believe that a recall indicates a low quality food or company, and we respect the fact that sometimes things happen that cause a manufacturer to recall a food.

Usually these things are non-life-threatening, and we think it’s important to take a moment to be thankful about just how few recalls there really are in the industry, considering the enormous volume of food produced.

However, we do believe that a history of recalls may point to a larger issue with a company, and that discerning consumers want to know who they’re buying from, especially when it comes to something as important as the food you feed your beloved cat. 

Here is a list of recalls that have affected the Crave brand in the past:

  • April 2018 – Possibility of Listeria Monocytogenes – Only dog foods affected

If you want to stay up to date on the latest recall information affecting your cat’s food, sign up to our email list and receive an email every time a recall is announced. We’ll also let you know about any updated ratings, recipe changes, or new cat foods on the market. (Our alert system will be launched shortly, check back soon.)

Where To Buy Feline Natural Grain-Free Cat Food

We recommend purchasing your pet products from Chewy.com. They continually prove that they walk the walk while talking the talk, and I’ve never dealt with a more dedicated pet-parent base of people than those who work at Chewy. 

Emily Parker

Emily Parker is the Content Manager at Catological. She's passionate about helping cat parents love their cats better by providing the best information and recommendations about everything you'll need to know about your cat, from kitten to senior years. She believes natural, biologically-appropriate products are best...why wouldn't you provide the best for a member of your family?!